Culling (the process of selecting the best images from a set) can be one of the most time-consuming aspects of a photographer's digital workflow, especially for event photographers.

To meet the demand for extremely quick turn-around of publication-ready images we make use of in-camera rating, leveraging the photographer's first-hand knowledge of the subject and environment at the moment of capture to communicate to the editing team which images should be reviewed first. This greatly reduces the time needed to identify qualified images before editing can even begin.